We are seeking a versatile Content Marketing Specialist to support product marketing,
demand generation, and executions across email, print, web, mobile, social, events,
blogs, newsletters, publications, press releases, analyst reports, and video. This role is
responsible for producing, publishing, optimizing and distributing content to promote
brand, supports campaigns, and drives engagement.
location : India remote timing : US shift
Skills and Knowledge:
Content Workflow Management
o Manage and optimize content production workflows from ideation to
publication, ensuring, velocity, timely delivery, and adherence to deadlines.
o Maintain and update content calendar, ensuring new assets are
documented and aligns with campaigns.
o Develop and maintain clear documentation for content processes,
guidelines, best practices, and quality standards.
o Collaborates and work cross-functionally with different departments.
Content Quality Assurance
o Implement and maintain quality control measures, including content
audits, to ensure accuracy, consistency, and adherence to brand, content
standards, and best practices.
o Conduct thorough quality control check on all content, including but not
limited to articles, digital assets, videos, banners, and documents.
o Adheres to content guidelines, style guides, brand, and voice and tone.
Data and Insights
o Monitor content performance, analyze metrics, and generate reports on
content performance, workflow efficiency, and key quality metrics.
o Analyze data to identify trends and opportunity areas and make data-
driven recommendations for improvements.
Tools
o Proficient in Content Management System (CMS), SEO/SEM standards,
CRM (Salesforce, HubSpot), analytic tools (Google Analytics),
visualization tool (Canva), Project Management (Jira) and Digital Asset
Library/Knowledge Base (Confluence).
o Familiar with AI tools such as Jasper, ChatGPT, Gemini, CoPilot, and
others.
Qualifications
Bachelor’s degree in Marketing, Communications, Technical Writing, English or
Journalism.
Has the acumen to learn complex technical concepts and translate into easy-to-
understand messaging.
Excellent written and verbal communications.
Ability to work independently and collaboratively in a fast-paced environment.